About

Updated: February 2025

After many years debating of starting Canadians First Apparel, I have decided the time is now. 

Fellow Canadians, my name is Kurtis. I am the founder of Canadians First Apparel!

I was born and raised in northern Alberta, spent lots of time in Calgary. Now, I run our business out of Vancouver where I've decided to settle.

Like most of you, I was fortunate enough to be raised with solid Canadian values, be immersed in our beautiful Canadian culture and grow up with a strong economy. But you too are probably aware how quickly that came to an end in recent years. This is the reason for the hat.

 

Q: Where did you get the idea for 'Canadians First'?

I've had the idea for several years. It lives with me. Feeling betrayed by our leaders, it's grown stronger in my heart but it has also become more important and relevant each passing day in Canada. From speaking with so many fellow citizens, I know it resonates with all Canadians as we've struggled and grown frustrated together over the years.

 

Q: Why should I wear the hat?

You should wear the hat for you. For your reasons. For your story.

 

Q: Why do you wear the hat?

I wear the hat for my fellow citizens who I've struggled alongside with over the years. I wear the hat because I'm tired of being used as a doormat in my own country. I wear the hat to express that Canada is not a company or a collection of infrustructure. Canada is the people - and we're speaking up!

 

Q: What's next for the Canadians First brand?

We're focused on growing our brand and product line! The more Canadians wearing our hats, the stronger our movement will be.

We're a small, authentic brand, so we'll keep you up to date each step of the way!